4 Questions to Ask That Get You More Testimonials
In this video Dale Beaumont, CEO of Business Blue Print and BRiN shares some great ideas on how to obtain powerful testimonials. He also explains why they are more powerful in most cases than any other from of testimonial, except perhaps for having a customer talk directly with one or more of your prospects. Are […]
6 things you need to know about selling on value for money
In this video Wayne Berry explains how professional sales people sell on value for money and do not discount. Discounting is what amateurs do either because they don’t understand and hence are not sold themselves on the value of their offer, and / or because it’s the easy way to deal with the price objection. […]
Promises Promises Promises!
In this video Wayne Berry talks about making promises and asks “Are you keeping ALL of your promises?” He explains why keeping small promises builds trust and rapport that can lead to a new customer and why forgetting about small promises which you may not think are really important, destroys trust. He gives a […]
The power of video testimonials
In this video Wayne Berry explains the power of using video testimonials. He explains why they are more powerful in most cases than any other from of testimonial, except perhaps for having a customer talk directly with one or more of your prospects. Are you using video testimonials? If not why not?
Are you really listening to your customers
In this video Wayne Berry asks, “Are you really listen to your customers?” and explains why this is so important and how to do it so your customers really know you are listening and that you care. This is one of the best ways to build rapport, trust and a quality relationship with your prospects […]
How to deal with a procrastinator
In this video Wayne Berry explains how to deal with a procrastinator. He discusses the “Salami” closing strategy and the “Law of Psychological Reciprocity”, a very powerful law that we can harness in a situation like this.