4 Questions to Ask That Get You More Testimonials

In this video Dale Beaumont, CEO of Business Blue Print and BRiN shares some great ideas on how to obtain powerful testimonials.   He also explains why they are more powerful in most cases than any other from of testimonial, except perhaps for having a customer talk directly with one or more of your prospects.  Are […]

6 things you need to know about selling on value for money

In this video Wayne Berry explains how professional sales people sell on value for money and do not discount.  Discounting is what amateurs do either because they don’t understand and hence are not sold themselves on the value of their offer, and / or because it’s the easy way to deal with the price objection.  […]

Promises Promises Promises!

In this video Wayne Berry talks about making promises and asks “Are you keeping ALL of your promises?”    He explains why keeping small promises builds trust and rapport that can lead to a new customer and why forgetting about small promises which you may not think are really important, destroys trust.  He gives a […]

I Like You! (Using NLP)

Wayne Berry explains a very simply NLP based strategy for developing rapport.   The words we choose to use do have an impact both at a conscious and unconscious level.  It’s worth gaining an understanding of the basics if not a full understanding of NLP if you want to improve your verbal and written communication.

The Persuasion Power Of Questions

Wayne Berry explains the reason asking questions is such a powerful way of speaking with prospects and clients.  It engages them, and if you ask questions skillfully and in the right sequence you can gently guild a prospect to a particular way of thinking as the answers to these questions are coming from their month, […]