Steps To Closing The Sale

Closing the sale is simple.  Learn to recognize buying signals.  Learn to ask a trial close to see if your prospect is hot, warm or cold towards your offering, and learn how to simply ask for their commitment.  It’s simple, yet most sales people have no idea how to gain commitment without pressure or stress.  […]

Why Negotiating Skills Are So Important

Negotiating is something we all do every day of our life.  If we are good at it, not only will we get along well with people, but people will actually always be wanting to help us to get what we want.  Negotiating is also the most highly paid work you’ll ever do.  Decide to become […]

The Step Method For Handling Objections – A Coaching Session

This video was recorded during live coaching session.  It features Ian Goodier who was on the 12 month Top Gun Sales Coaching Programme at the time, as he demonstrates to Wayne how the “Stair Step Method” can be successfully used in his real world of selling.  Ian increased his sales quite dramatically, and within the […]

Sell on Value Not Price

Anyone can sell by dropping their price, but the true Sales Professional understands that you don’t need to have the lowest price.  Instead they sell on value for money and justify a fair price.  This ensures their company remains profitable and will be there in the future to provide service to all of their customers.

Why follow through is so important

In this video Wayne shares some statistics on follow up that will surprise you and perhaps even shock you.  Actual proof that persistence really does pay off in selling.