Why we should avoid cliche words

In this video Wayne Berry explains why we should avoid cliche words.  Some cliche words actually annoy people and sometimes this is generational.   For example anyone over 60 is likely to be irritated by a young person who calls them “Bro” or “Bud”.  It will seem fine to the young person but overly familiar to […]

I Like You! (Using NLP)

Wayne Berry explains a very simply NLP based strategy for developing rapport.   The words we choose to use do have an impact both at a conscious and unconscious level.  It’s worth gaining an understanding of the basics if not a full understanding of NLP if you want to improve your verbal and written communication.

The Persuasion Power Of Questions

Wayne Berry explains the reason asking questions is such a powerful way of speaking with prospects and clients.  It engages them, and if you ask questions skillfully and in the right sequence you can gently guild a prospect to a particular way of thinking as the answers to these questions are coming from their month, […]

6 Fatal Mistakes To Avoid When Selling – #6

Mistake #6  – Believing that your company is responsible for making you successful! After more than 40 years as a Sales Professional and Sales Trainer and Coach Wayne Berry has identified what he called the 6 Fatal Mistakes to avoid when selling.  Make these mistakes often enough and you’ll be out of business.  Not necessary […]