In this video Wayne Berry explains why we should avoid cliche words.  Some cliche words actually annoy people and sometimes this is generational.   For example anyone over 60 is likely to be irritated by a young person who calls them “Bro” or “Bud”.  It will seem fine to the young person but overly familiar to many but not all older people.  Some words like awesome, fantastic etc can sound like exaggerations and actually start to erode your credibility and believably.

Leave a Reply