Why people buy

If you understand why people buy, you will be able to structure your sales presentations to appeal to the emotional reason that motivate people to buy.  Wayne Berry:  Most sales people however don’t understand these reasons and miss major opportunities.  This video will help you to boost the power of your sales presentations.

Using “Disturbing Questions” While Selling And Negotiating

People will not be open to new ideas if they are perfectly happy with their current situation.  While this should be obvious, many sales people and business people don’t seem to understand this.  They launch off into a “show and tell” presentation about something only to hear the other person say “Sounds good, but right […]

It Ain’t Over Until The Fat Lady Sings

Should you invest in training someone based on their age?  They say you can’t teach an “old dog” new tricks.  In this video Wayne Berry talks about the wisdom or not or investing in staff who are over 55, 60 or heavens above…65.  Apart from it likely being against labor laws today to discriminate against […]

3 Steps To Making a Sincere Compliment

Using compliments is a great way to build rapport.  However if a compliment is perceived as insincere then it actually will do more harm than good.  In this video Wayne Berry shares a simple 3 step process for ensuring your compliments sound sincere and indeed are sincere,

The Master Mind Principle – Napolean Hill

In the 1920s Napolean Hill wrote a book that was destine to change the lives of tens of millions of people the world over since then.  If you have not read this book, I’d suggest you do so.  It is as relevant now as it was when first published.  I read it in my 20s […]

Stand guard at the door of your mind

Wayne Berry: “I got to meet Jim Rohn at age 27 and this meeting profoundly changed the direction  of my life.  I got to work with Jim for more than a decade and then we kept in touch until his life ended.  One of the ideas that Jim shared with me in those early days […]