One of the most common objections most sales people hear is “But it costs too much!”. So why do so many sales people get this objection? Yet some sales people, even in the same company or industry rarely if ever get this one. Why is that? More importantly what should we do when we do get this one? For some sales people it’s a total “show stopper”. In this video Wayne Berry deals with these questions and provides some practical advice and strategies tom do with “But it costs too much!”.