First impressions count, face to face and on the telephone. In this video Wayne Berry explains why tonality and attitude on the telephone is so important because it creates a FIRST IMPRESSION and why first impressions do count. So many business and sales people lose business right at that point and he gives a very good example of how one business lost his business the minute they picked up the telephone. He imagines the business owner saying “I get lots of inquiries but people just aren’t buying. It must be the economy or perhaps we are too expensive”. Not so. First impressions count and how we come across on the telephone is vital for our success.