Wayne Berry explains that if you are not using written or video testimonials to add credibility then you are likely missing out on sales that could be yours. You can use them before your sales presentations, during your presentations, when closing and when handling and answering objections. So how do you get them? One is the best way is to simply ask your clients for some feed back and ask if you can record it on your smart phone. Then you can simply ask 2 questions. 1. What do you like most about — your product or service — and 2. Would you recommend it to others and why?