Is it important to return phone calls and emails promptly? Wayne Berry explains in this video why he thinks it is very important to return calls and emails promptly. He believes that the way we treat people early in a relationship is often a “preview of coming attractions”. In other words, if someone is slow at the start, they may well be slow in responding later in the relationship when service is required. Responding promptly sends the message “I care about you.” Important in setting you apart from your competition.