Wayne Berry explains how this strategy is one of the most powerful methods for handling objections. When it is mastered, this strategy will get you to the REAL OBJECTION which is often “hidden” and unstated, but it’s the real reason which is stopping you from moving ahead.
COACHING NOTE: It is so important to understand this strategy that we highly recommend that you book a coaching session with one of our experienced and licensed coaches who will go over this strategy with you, help you to understand it inside and out and how to adapt it to your own unique selling or negotiating situation.