Wayne Berry was a pioneer using email newsletters way before most people and companies did. They actually replaced Wayne’s paper new letters (Top Gun Sales and Sales Management Tips) that he had mailed for years before emails were invented. He explains how they should SELL NOTHING but simply EDUCATE and HELP clients by providing great ideas to help them personally and professionally and to build their business. Most sales people and business people simply “can’t be bothered” as they think it’s too much work. In reality it is simply a discipline. It’s not that hard, but it is a way to stand head and shoulders above your competitors.