Start With Why. Wayne shares Simon Sinek’s best selling book.
If you have not yet read Simon Sinek’s book “START WITH WHY”, Wayne Berry suggests you do and explains why. It’s also available as an audio recording and well worth getting. He also takes you to a live presentation where Simon Sinek explains this concept and why it’s so important.
How To Use Email Newsletters
Wayne Berry was a pioneer using email newsletters way before most people and companies did. They actually replaced Wayne’s paper new letters (Top Gun Sales and Sales Management Tips) that he had mailed for years before emails were invented. He explains how they should SELL NOTHING but simply EDUCATE and HELP clients by providing great […]
How To Use Testimonials
Wayne Berry explains that if you are not using written or video testimonials to add credibility then you are likely missing out on sales that could be yours. You can use them before your sales presentations, during your presentations, when closing and when handling and answering objections. So how do you get them? One is […]
How Can I Use Video Reports?
This video was recorded some time ago when Wayne Berry was visiting China. At this time Wayne was way ahead of his time reaching a huge international audience through his weekly video reports to his client data base and out through social media. He explains it was one of the most important ways that he […]
How should I structure my sales presentations?
Wayne Berry is asked the question “How should I structure my sales presentations?” He shares a 9 step structure to creating powerful sales presentations. You may not need to use some of these steps depending upon what you are selling but Wayne has seen this increase the sales of even furniture sales people in a […]
Why we should avoid cliche words
In this video Wayne Berry explains why we should avoid cliche words. Some cliche words actually annoy people and sometimes this is generational. For example anyone over 60 is likely to be irritated by a young person who calls them “Bro” or “Bud”. It will seem fine to the young person but overly familiar to […]