Why we should avoid cliche words

In this video Wayne Berry explains why we should avoid cliche words.  Some cliche words actually annoy people and sometimes this is generational.   For example anyone over 60 is likely to be irritated by a young person who calls them “Bro” or “Bud”.  It will seem fine to the young person but overly familiar to […]

Promises Promises Promises!

In this video Wayne Berry talks about making promises and asks “Are you keeping ALL of your promises?”    He explains why keeping small promises builds trust and rapport that can lead to a new customer and why forgetting about small promises which you may not think are really important, destroys trust.  He gives a […]

Are you really listening to your customers

In this video Wayne Berry asks, “Are you really listen to your customers?” and explains why this is so important and how to do it so your customers really know you are listening and that you care.  This is one of the best ways to build rapport, trust and a quality relationship with your prospects […]

80% of our happiness comes from our relationships

Psychologist tell us that 80% or more of our happiness comes from our relationships.  Wayne Berry:  if this is true and from my experience of life it is, the question becomes how well am I taking care of the important relationships I have in my life.  In this video I share an interesting exercise to […]

How to become a Doctor of Sales

In this video Wayne Berry explains how to become a Generation 4 or Generation 5 Sales Professional.  What he calls a “Doctor of Sales”.  Do this and you will standout head and shoulders above any competitors.