The Simple Truths of Service – Inspired by “Johny The Bagger”

This is a true story based on the experience of two professional speakers and authors out of the USA by the name of Kenneth Blanchard and Barbara Glanz.  It’s touching and funny but carries a very important message about the importance of service.  Not just customer service, but how we service the needs of others […]

Be Proud To Be In Sales

How you see yourself and how you feel about yourself will determine much of the success or not that you enjoy in life.  In this video Wayne Berry explains why your “Outer World will always be a reflection or your “Inner World” and why being proud of yourself and your professional is so important.  If […]

The “Stair Step Method” for Handling Objections

Wayne Berry explains how this strategy is one of the most powerful methods for handling objections.  When it is mastered, this strategy will get you to the REAL OBJECTION which is often “hidden” and unstated, but it’s the real reason which is stopping you from moving ahead. COACHING NOTE:  It is so important to understand […]

Don’t Just Call And Ask If They Are Ready To Buy

Wayne Berry explains that if asked to get back to someone in 6 months time, don’t wait 6 months.  However don’t just get back to your prospects and ask them if they are ready to buy.  Instead when you are in contact see if there is some way to add some value to the relationship […]

How To Use Email Newsletters

Wayne Berry was a pioneer using email newsletters way before most people and companies did.  They actually replaced Wayne’s paper new letters (Top Gun Sales and Sales Management Tips) that he had mailed for years before emails were invented.  He explains how they should SELL NOTHING but simply EDUCATE and HELP clients by providing great […]

How To Use Testimonials

Wayne Berry explains that if you are not using written or video testimonials to add credibility then you are likely missing out on sales that could be yours.  You can use them before your sales presentations, during your presentations, when closing and when handling and answering objections.  So how do you get them?  One is […]